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Virgin Vodka

From Wikipedia, the free encyclopedia

Virgin Vodka was an alcoholic beverage produced by Virgin Drinks, a no longer extant subsidiary of the Virgin Group owned by Richard Branson. It was launched in 1994 and was withdrawn from the market some years later, as Virgin Drinks disbanded.

History

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Virgin Trading Company and William Grant & Sons announced a commercial agreement to market Virgin Vodka in the UK in 1994.[1]:417

References

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  1. Keller, Kevin Lane (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson. ISBN 978-0-13-266425-7.
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