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This draft duplicates another submission, Software Finder, currently submitted for review. To save time, we will review the other submission only. Any future edits or improvements should be made on that submission, not here.
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| Industry | Technology — B2B software discovery |
|---|---|
| Founded | 2018 |
| Founders | Adnan Malik, Shane Elahi, Marium Lodhi |
| Headquarters | Spokane, Washington, U.S. |
Software Finder is an American business-to-business software discovery and comparison platform based in Spokane, Washington. It operates in the software-marketplace and software-comparison space, where businesses compare and evaluate software before purchasing it.[1]
History
[edit]Adnan Malik and Shane Elahi co-founded Software Finder. CTO Magazine dates the company's founding to September 2018, when Elahi took the role of chief operating officer.[2] In a 2026 interview, NextTechToday identified Malik as co-founder and chief executive officer, who discussed the company's place in software discovery as AI use in business research has grown.[1]
Platform
[edit]Independent write-ups describe Software Finder as a B2B software marketplace that helps organizations evaluate software options, one of several such platforms alongside other review, comparison, and discovery sites.[1] Company executives, interviewed by trade publications, have discussed the reliability of online reviews, the rise of AI-generated content, and where human judgment fits into software purchasing decisions.[1][2]
Research & industry commentary
[edit]Software Finder has published survey research on B2B software buying, AI adoption, software consolidation, employee onboarding, and workplace technology. Several of these studies have been cited or summarized by outside publications.
Software discovery and buying behavior
[edit]In April 2026, ContentGrip reported that a Software Finder study found B2B buyers were increasingly starting their research with search engines and AI tools, with aggregator sites receiving a smaller share of that initial traffic.[3] The underlying survey, according to MarketingProfs, polled 556 B2B software buyers in January 2026.[4] A separate MarketingProfs piece drew on a March 2026 survey of 714 buyers and found that close to half used AI tools regularly when researching vendors.[5] ContentGrip also covered a related Software Finder study on AI-assisted evaluation, noting that even as AI adoption grew, buyers still relied on reviews, pricing, and peer input before deciding.[6]
Software consolidation and SaaS preferences
[edit]A 2025 MarketingProfs summary of a Software Finder survey of 1,008 U.S. professionals found that some companies had canceled, downgraded, or replaced legacy software with AI-native alternatives.[7] The following year, ContentGrip reported on a related study showing businesses consolidating tools as part of wider AI adoption efforts.[8]
Employee onboarding
[edit]Fast Company and Inc. each reported on the same Software Finder onboarding survey. Fast Company highlighted the finding that nearly half of employees with a poor onboarding experience said they wanted to leave within six months,[9] and Inc. framed the same data around the risk of losing new hires early.[10]
AI note-taking and meetings
[edit]MarketingProfs covered a Software Finder survey of 1,000 full-time professionals on AI meeting-notes tools.[11] TechRadar picked up the same research, reporting that younger workers were using AI note-takers and sometimes skipping meetings as a result.[12] Forbes cited the same data in a piece weighing the tradeoffs of AI meeting assistants.[13]
References
[edit]- 1 2 3 4 Raval, Khushbu (2026). "Q&A with Adnan Malik, Software Finder". NextTechToday. Retrieved 2026-03-16.
- 1 2 "The Unbossing Revolution with Shane Elahi, Co-Founder and COO of Software Finder". CTO Magazine. 2025. Retrieved 2026-03-16.
- ↑ "AI is rewriting B2B software discovery and aggregators are losing traffic". ContentGrip. 2026. Retrieved 2026-03-16.
- ↑ Nanji, Ayaz (2026). "Where B2B Buyers Begin When Researching Software". MarketingProfs. Retrieved 2026-03-16.
- ↑ Nanji, Ayaz (2026). "The Role AI Plays in Today's B2B Software Buying Journey". MarketingProfs. Retrieved 2026-03-16.
- ↑ "AI tools are reshaping how B2B buyers evaluate software, but trust still belongs to humans". ContentGrip. 2026. Retrieved 2026-03-16.
- ↑ Nanji, Ayaz (2025). "How SaaS Solution Preferences Are Evolving". MarketingProfs. Retrieved 2026-03-16.
- ↑ "Businesses are replacing software with AI-powered platforms". ContentGrip. 2026. Retrieved 2026-03-16.
- ↑ Bregel, Sarah (2025). "48% of employees say a bad onboarding made them want to quit". Fast Company. Retrieved 2026-03-16.
- ↑ Crumley, Bruce (2025). "Why Bad Onboarding Could Cost Your Business Nearly Half Your New Hires". Inc. Retrieved 2026-03-16.
- ↑ Nanji, Ayaz (2025). "The Rise of Using AI Tools to Take Meeting Notes". MarketingProfs. Retrieved 2026-03-16.
- ↑ "Younger workers are skipping meetings — and trusting AI to take notes for them". TechRadar. 2025. Retrieved 2026-03-16.
- ↑ Castrillon, Caroline (2026). "30% Of Workers Are Letting AI Attend Meetings For Them". Forbes. Retrieved 2026-03-16.
Category:Technology companies of the United States Category:Companies based in Washington (state) Category:Internet properties established in 2018