Anthony Karls (also known as Tony Karls) is an American entrepreneur, digital marketing strategist, and co-founder of Sterling Lawyers, LLC, a multi-state family-law firm operating in Wisconsin and Illinois. He currently serves as President of Rocket Clicks, a digital marketing agency specializing in revenue-first strategies for family-law practices, and as Chief Marketing Officer and AI strategy lead at Sterling Lawyers.
Karls co-founded Sterling Lawyers in 2014 with Jeff Hughes and has driven its growth through innovative marketing, technology, and AI initiatives. At Rocket Clicks he developed the proprietary “Waterfall Method,” a full-funnel revenue system for professional services firms. He is also a co-host of The Sterling Family Law Show podcast, where he shares practical systems for scaling modern law firms.
His main areas of interest and contribution on Wikipedia include:
Legal technology and AI applications in the practice of law
Modern law-firm operations and non-attorney leadership models
Digital marketing and search-engine optimization for regulated industries
I plan to contribute to articles related to family law practice management, legal technology, AI in law, digital marketing for professional services, and entrepreneurship. I will always follow Wikipedia’s neutral point of view, verifiability, and conflict-of-interest policies.
I have a professional affiliation with Sterling Lawyers, LLC and Rocket Clicks. In accordance with Wikipedia’s conflict of interest guidelines, I will not edit articles about these organizations (or closely related subjects) directly. Any suggested improvements will be proposed on the relevant talk pages for review by the community.
