Snow Milk
 | A major contributor to this article appears to have a close connection with its subject. (August 2026) |
 | |
| Type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2022 |
| Founder | Doobie Duke Sims |
| Products | Streetwear |
| Website | www |
Snow Milk is an American streetwear brand based in Brooklyn, New York. Founded by artist and musician Doobie Duke Sims, the company produces new and upcycled streetwear, including individually produced and limited-run clothing.
History
[edit]Snow Milk was founded in 2022 in Brooklyn, New York City by Doobie Duke Sims, a member of the Brooklyn rock and hip hop band Shinobi Ninja.[1] The brand developed from Sims' work in screen printing and initially sold small collections of individually designed garments around New York City.[2]
In May 2023, CNBC reported that the company had grown from a T-shirt business into a six-figure streetwear operation.[3] In 2024, Snow Milk expanded into Japan and is sold through the Tokyo retailer Absolute Blue Select.[4][5]
Design and production
[edit]Snow Milk produces new and upcycled clothing using screen printing and other garment-finishing techniques. The brand is known for varying the combination, graphics, placement and colors between garments rather than producing identical versions of each design.[2]
Notable wearers and media appearances
[edit]Snow Milk clothing has been worn by figures in entertainment, music and sports.[6] In 2023, tennis player Novak Djokovic wore a custom Snow Milk "Mamba Forever" shirt honoring Kobe Bryant following his victory at the 2023 US Open, where he won his 24th Grand Slam singles title.[7][8] The shirt was individually numbered as part of Snow Milk's numbered-garment practice.[7]
In 2026, actor and performer Ben Vereen became a brand ambassador for Snow Milk.[9]
References
[edit]- ↑ "Brooklyn Band Shinobi Ninja Revolutionizes Hip-Hop and Heavy Metal with Authenticity". BK Reader. Retrieved 20 August 2026.
- 1 2 Aylin, Liuna (18 June 2025). "Hustle, Chaos, and Art: The Story of Snow Milk's Unlikely Rise". UP Magazine. Retrieved 19 August 2026.
- ↑ Bucci, Nicola (24 May 2023). "How streetwear brand Snow Milk grew from T-shirt to six-figure revenue". CNBC. Retrieved 19 August 2026.
- ↑ "ラフォーレ原宿秋のPOP UP SHOP" (PDF). Mori Building. 26 September 2024. Retrieved 22 August 2026.
- ↑ "愛と狂気のマーケット 6月PICK UP" (PDF). Mori Building. 23 May 2024. Retrieved 22 August 2026.
- ↑ "Find out why celebs are loving this upcycled Brooklyn clothing brand". NBC New York. Retrieved 19 August 2026.
- 1 2 Jakovljević, Andrej (11 September 2023). "FOTO Ko je Novaku napravio majicu sa Kobijevim likom: Pozadina priče je veoma emotivna". Nova.rs. Retrieved 22 August 2026.
- ↑ "Ko je napravio majicu sa Novakovim i Kobijevim likom koju je Đoković obukao nakon osvajanja US opena". Sportal. 11 September 2023. Retrieved 22 August 2026.
- ↑ "Snow Milk Names Entertainment Icon Ben Vereen as Brand Ambassador". Patch. Retrieved 22 August 2026.