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Red Jacket Orchards

From Wikipedia, the free encyclopedia
Red Jacket Orchards
IndustryJuice, produce
Founded1958; 68 years ago (1958) in Geneva, New York, United States
Key peopleBrian Nicholson (president and CEO)
Number of employees
Up to 200 seasonally[1]
Websiteredjacketorchards.com

Red Jacket Orchards is a fruit juice and produce company based in Geneva, New York.

History

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The company was founded in 1958 by Joe and Emily Nicholson on land that was used to grow fruit since 1917.[2] Red Jacket is still owned by the Nicholson family, with the founders' grandson, Brian Nicholson, serving as president and CEO.[1] The company started primarily as a fruit farm and roadside produce stand but since 2010 has focused mainly on beverage production; as of 2019, about 80 percent of the company's revenue came from its beverages.[1][2] As of 2023, the company managed 250 acres of orchards, down from 500 acres a decade prior.[3] In addition to apples, the orchard's main crop, Red Jacket is a major producer of fresh apricots.[1]

Supplier

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Red Jacket supplies the store brand apple juice and apple cider for Wegmans supermarkets[4][5] and has supplied apples for Angry Orchard.[1] The company also sells apples and juice to Whole Foods.[6]

References

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  1. 1 2 3 4 5 Carter, Diana Louise (September 12, 2019). "Brian Nicholson steers Red Jacket Orchards out of the orchard and toward juice". Rochester Business Journal. Retrieved April 24, 2026.
  2. 1 2 Cazentre, Don (May 8, 2019). "Red Jacket Orchards cuts back farming to focus on beverages". NewYorkUpstate.com. Retrieved April 25, 2026.
  3. Broach, Louise Hoffman (May 20, 2023). "It's a juicy story: but don't give up on the store". Finger Lakes Times. Retrieved April 24, 2026.
  4. "Growing Our Organic Farm Apple Cider Program". Wegmans. November 7, 2023. Retrieved April 24, 2026.
  5. Dowd, Shawn (January 6, 2023). "Red Jacket Orchards makes fresh juices in Geneva". Democrat and Chronicle. Retrieved April 24, 2026.
  6. Simon, Mollie (June 28, 2017). "Why Whole Foods' Small Suppliers Think Amazon Will Be Good For Them". WXXI. Retrieved April 25, 2026.