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RAZ 3

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RAZ 3
CountryUnited States
Broadcast areaUkraine
HeadquartersWyoming
Programming
LanguagesUkrainian
Russian
Picture format16:9 (576i, SDTV)
Ownership
OwnerPoverkhnost
History
Launched8 August 2016
Former namesKvartal TV (2016—2026)

RAZ 3 is a Ukrainian entertainment television channel owned by Poverkhnost. Its licensee, Mriya Media Holdings, is registered in Sheridan, Wyoming.[1]

Originally, it was known as Kvartal TV and was owned by Kvartal 95 Studio in association with 1+1 Media, who was responsible for its playout. On 1 September 2026, Poverkhnost took over and changed the identity.

History and profile

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In December 2015, it was announced that Film.ua Group and Kvartal 95 announced the joint creation of a television channel (Kvartal TV).[2]

Broadcasts began on 8 August 2016 on subscription television operators. The channel was owned in an equal 50/50 split between Kvartal 95 and 1+1. Distribution and marketing of the channel are handled by 1+1 Media, while its management was shared between its two partners. It targets an audience within the 18-54 demographic, in cities with a population higher than 50,000 inhabitants, and launch programming drew upon repeats of Kvartal 95's productions. Plans for original content were already outlined, by investing all of the rent in the creation of such programs. Plans to buy third-party comedy series were also on the pipeline. At launch, it was made available on Viasat Ukraine (of which 1+1 Media is its owner), while negotiations with other providers began. If Kvartal TV was seen as a success, 1+1 Media would eventually start new pay-TV projects.[3][4]

On 20 January 2017, the channel moved entirely to encrypted distribution, using the Verimatrix system. The decision made Kvartal TV more attractive to interested subscription television providers.[5]

In the context of the Russian invasion of Ukraine, from 24 February 2022, all regular programs stopped, being replaced by the United News marathon.[6] Regular broadcasts resumed on 5 June 2022, with all Russian-language content being dubbed in Ukrainian.[7]

On 31 October 2023, 1+1 Media's Vision 2 (Віжн 2) license won the right to operate on the Ukrainian DVB-T2 network on the MX-7 multiplex.[8] Subsequently on 23 September 2024, the license name — Vision 2+2 LLC (ТОВ «Віжн 2+2») — changed its name to Vision Kvartal TV (Віжн Квартал ТВ).[9]

On 7 November 2024, the National Radio and Television Council reissued Vision Kvartal TV's license to operate on digital terrestrial television from Vision 2 (Віжн 2) to Kvartal TV. At the same time, the regulator canceled Kvartal TV LLC's satellite license, registering it again under the one used by Vision Kvartal TV LLC.[10][11]

On September 1, 2026, Kvartal TV was taken over by Viktor Samoilenko's company "Poverkhnost+", renamed it to "RAZ 3" and ceased satellite broadcasting.[1]

References

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  1. 1 2 Mediasat, Редакція (2026-08-25). "Kvartal TV змінює назву на RAZ 3 і припиняє супутникове розповсюдження" (in Ukrainian). Retrieved 2026-08-25.
  2. ↑ Film.ua Group і студія «Квартал 95» запускають канал «Квартал ТБ»
  3. ↑ "Подробиці запуску «Кварталу ТВ» – спільного платного телеканалу «1+1 медіа» і «Кварталу 95»". detector.media (in Ukrainian). Archived from the original on 24 September 2016. Retrieved 2018-02-11.
  4. ↑ "Канал «Квартал ТВ» уже начал вещание". МедиаНяня - таблоид для и про медиа. Archived from the original on 27 March 2019. Retrieved 2018-02-11.
  5. ↑ "Сигнал телеканалу «Квартал TV» закодовано системою умовного доступу Verimatrix". detector.media (in Ukrainian). 2017-01-20. Archived from the original on 18 February 2022. Retrieved 2022-03-11.
  6. ↑ "Телеканал «Рада» вестиме марафон до 12.00, і з 00.00 до 6.00". detector.media (in Ukrainian). 2022-02-26. Archived from the original on 9 March 2022. Retrieved 2022-03-14.
  7. ↑ "Мовлення в Україні під час воєнного стану". forum.ukrtvr.org. Retrieved 2022-07-03.
  8. ↑ "Ярослав Пахольчук презентував три нові канали в Нацраді. Він хоче розвивати приватний бізнес". detector.media (in Ukrainian). 2023-10-31. Retrieved 2023-10-31.
  9. ↑ "«1+1» змінив свої канали в державному мультиплексі МХ-7". detector.media (in Ukrainian). 2024-10-30. Retrieved 2024-10-30.
  10. ↑ "Конкурси і заходи реагування – результати засідання Національної ради від 7 листопада". National Radio and Television Council of Ukraine. 7 November 2024. Retrieved 7 November 2024.
  11. ↑ "Нацрада перереєструвала канал Kvartal TV на нову юридичну особу. Шефір, Міндіч та Осадчий стали власниками каналу в МХ-7". detector.media (in Ukrainian). 2024-11-11. Retrieved 2024-11-11.
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