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Promodis

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Promodis (name derived from PROcess, MOdern, DIStribution) is the first European network for distribution of agricultural machinery and spare parts.[1] It is based in Saint-Cyr-en-Val in France.

Background

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Promodis is a cooperative created by a group of FIAT dealers on 12 October 1984[2] and owned by almost 130 independent distributors (more than 410 points of sale of which 300 self-service store), 24 in Spain (40 points of sale), 2 in Benelux (3 points of sale), 1 in Switzerland (2 points of sale), 10 in Poland (13 points of sale) and the others in France.[3][4] In addition to their tractor products, the brand sells machinery (AVANT, MC HALE, KUHN, KRONE, MX, etc.) and spare parts and consumables in the self-service store. As in the car industry, the brand also proposes quick troubleshooting service (windows, air conditioning, sprayer control, hydraulic hose repair, etc.).[5][6]

The network employs 3,400[7][8] people on which 2,100 mechanics.[7] The total turnover of the company and its subsidiaries (Agriest, Centradis, Dimagro, etc.) was 332 M€ in 2013.[9]

The group and the points of sale of its members represent an annual turnover of almost 2 billions € in 2013.[10]

History

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Promodis trailer, IJmuiden

In 1984, several FIAT dealers decided to create a wholesale cooperative to improve their purchase prices.

In 2000, PROMODIS, via its wholesaler CENTRADIS,[11] acquired the wholesaler and manufacturer of agricultural spare parts AGRIEST in the Haute-Saône of Eastern France.[12][13]

In 2006, the network already had 115 members in France, Spain, and Luxembourg, for a total of 300 "points of sale" employing 1,900 people, for "an economic weight of 915 million euros". The network was also developed in Poland in 2004.[13]

In 2007, the network was composed of "132 members of which 107 in France, 21 in Spain and a presence in Belgium, Lithuania and Poland".[14]

In 2009, the network had 410 points of sale in France with 2,000 employees and a turnover of about 1 billion euros. The company also expanded to Spain, Poland, Luxembourg, Switzerland and Lithuania.[15]

The corporation has launched an operation in May 2012 to reorganize and modernize its points of sale[2][16] in addition to the presentation of the new internet site.[17]

References

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  1. ↑ Châteaubriant. Après son déménagement, le machiniste agricole MAC se développe , Entreprises Ouest France, 25 mai 2012
  2. 1 2 En marche vers une seconde réorganisation, GrosTracteursPassions.com, 30 mai 2012
  3. ↑ "Carte du réseau sur le site officiel". Archived from the original on 2013-07-18. Retrieved 2014-10-29.
  4. ↑ , Terre-net.fr
  5. ↑ , matériel agricole.info
  6. ↑ "Moparmax".
  7. 1 2 Page d'accueil du site officiel
  8. ↑ Promodis choisit la plateforme Comarch EDI Archived 2014-10-29 at the Wayback Machine, communiqué de la société Comarch, 15 janvier 2013
  9. ↑ , matérielagricole.info
  10. ↑ source : magazine machinisme et réseaux, hors série février 2013, la France des concessions 2013, addition des chiffres d'affaires des adhérents Promodis
  11. ↑ , société.com
  12. ↑ "L'Histoire d'Agriest". Archived from the original on 2014-01-07. Retrieved 2014-10-29., Site d'Agriest
  13. 1 2 300 bases Promodis en Europe, Le syndicat agricole, 28 juillet 2006
  14. ↑ , Interview de Jean-François Szablewski "regie-agricole", octobre 2007
  15. ↑ Réseau Promodis : Le réseau Promodis commercialise des masques et des gels hydro-alcooliques Archived 2014-10-29 at the Wayback Machine, PleinChamp.com, 9 septembre 2009
  16. ↑ Promodis réorganise ses points de vente, La France agricole, 4 mai 2012
  17. ↑ Un nouveau site Internet dans le sillage du projet Promodis II, Agrisalon.com, 6 novembre 2012
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