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Native Design

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Native Design Ltd.
TypeIndependent
FoundedSeptember 1997 (1997-09) in London, England
HeadquartersLondon and San Francisco
Area served
Worldwide
Key peopleMorten Villiers Warren, Founder and CEO
Marcus Hoggarth, President and CCO
ServicesStrategy
User experience
Digital and Physical Product design
Interaction design
Service design
Industrial design
Engineering
Technology services
Business Transformation and Consulting
Product development
Websitehttps://native.com/

Native Design is a London-based independent design and innovation consultancy, with teams in the UK and USA, founded in 1997. Specialising in strategy, industrial design, digital product design, AI-driven innovation and engineering, Native has delivered award-winning work across consumer electronics, automotive, telecommunications, life sciences and healthcare.

History and work

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Native Design was founded in 1997 by former Manager of Design at Bowers & Wilkins, Morten Villiers Warren. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's Below the Waste album.

After the success of their early work, the company developed a long-standing relationship[1] and collaboration with Bowers & Wilkins, designing earphones[2] the Zeppelin iPod dock and loudspeaker[3] and the PM1 loudspeaker.[4]

Working with the HP Design Team in 2014, Native created the Sprout, a touch screen computer with both vertical and horizontal screens.[5]

In 2015, HP's CEO Meg Whitman called for a unification across HP's GBUs and thus kick-started concept visioning with Native.[6]

In 2015, Native was commissioned to create the new user experience (UX) and homepage for the BBC.[7]

Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity.[8][9][10] Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".[11]

In 2018, Native was honoured with the International Design Excellence Gold Award[12] for its work with the Ford Motor Company on the creation of their future car experience known as the Autonomous Vehicle Simulator (AVS). AVS is a demonstration platform.[13]

Native announced the founding of Zuma in 2018; launching Lumisonic[14] a fully integrated wireless multi-room lighting and audio ecosystem, taking full end-to-end responsibility from concept through to market launch as both design authority and systems engineering lead. The system combined a bespoke ultra-compact loudspeaker integrated into an LED ceiling fixture with an ARM-based quad-core processor, custom wireless infrastructure delivering synchronisation accuracy of 100 microseconds, and a patented detachable bezel enabling voice control and home automation. The programme resulted in 22 patents[15], several of which have since been licensed globally. The Times described Zuma as "one of the most ingenious developments in home tech"[16].

Native partnered with Illumina to design and develop the NextSeq 1000 & 2000[17], NovaSeq X[18], and MiSeq i100[19] genomic sequencers across physical and digital experience. The NextSeq instruments incorporated over 75 patented innovations[20] and were recognised with multiple awards, including from IDSA and Red Dot Design[21] in 2021.

In 2023, Native was approached by iFIT to design and develop the NordicTrack Ultra 1, a high-end treadmill launched to critical acclaim. Forbes described it as "the Ferrari of treadmills"[22], and Time magazine named it a Best Invention of 2025[23].

Awards and recognition

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The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).[24]

A selection of Native’s collection of over 170 international design and innovation awards:

References

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  1. ↑ Nobuyuki, Fu (2017). Speaker Book 2017. ONGAKU SHUPPAN-SHA. p. 14.
  2. ↑ Dowdy, Clare (17 August 2011). "Design space: A more ergonomic earphone". Financial Times. Retrieved 20 June 2017.(subscription required)
  3. ↑ Ozler, Levent. "A Zeppelin in the Livingroom". Dexigner. Retrieved 20 June 2017.
  4. ↑ "Bowers & Wilkins PM1 - exclusive interview with designer Morten Warren". Bowers & Wilkins Blog. Retrieved 20 June 2017.
  5. ↑ Dawood, Sarah (10 February 2015). "Hewlett Packard to launch dual-screen desktop computer". Design Week. Retrieved 20 June 2017.
  6. ↑ "danielhuang.com". www.danielhuang.com. Retrieved 2025-05-15.
  7. ↑ Baker, Hannah. "Morten Warren, Native Design". Director. Archived from the original on 11 July 2017. Retrieved 20 June 2017.
  8. ↑ Oakes, Omar. "Google's wearable clothes idea wins Cannes Grand Prix for Product Design". Campaign. Retrieved 20 June 2017.
  9. ↑ "Cannes Lions 2016 - Product Design Gold Lion for COLOPLAST DESIGN DNA". Youtube. Retrieved 20 June 2017.
  10. ↑ Gwynn, Simon. "UK companies lead nominations in Product Design Lions". Campaign. Retrieved 20 June 2017. (subscription required)
  11. ↑ "Top 25 Most Innovative Companies 2016". Forbes. Retrieved 20 June 2017.
  12. 1 2 IDSA (24 September 2018). "The Definitive Autonomous Car Experience".
  13. ↑ "Native Design Honored With International Design Excellence Gold Award". NBC 2. 24 September 2018.[permanent dead link]
  14. ↑ "Lumisonic | Zuma Lighting". Zuma Lighting. Archived from the original on 2025-11-10. Retrieved 2026-06-25.
  15. ↑ "Inside Zuma | Zuma Lighting". Zuma Lighting. Archived from the original on 2024-08-10. Retrieved 2026-06-25.
  16. ↑ Brzezinski, Victoria. "Six high-tech smart home gadgets to buy on a low budget". www.thetimes.com. Retrieved 2026-06-25.
  17. ↑ "NextSeq 1000 & NextSeq 2000 Systems | Flexible, versatile sequencing". emea.illumina.com. Retrieved 2026-06-25.
  18. ↑ "NovaSeq X Series | Production scale, ultra-high-throughput sequencers". emea.illumina.com. Retrieved 2026-06-25.
  19. ↑ "MiSeq i100 Series Overview". www.illumina.com. Retrieved 2026-06-25.
  20. ↑ "Patents". emea.illumina.com. Retrieved 2026-06-25.
  21. 1 2 "Red Dot Design Award: NextSeq 1000/2000". www.red-dot.org. Retrieved 2026-06-25.
  22. ↑ Danziger, Pamela N. "NordicTrack Rolls 50 Years Of Exercise Technology Into An Ultra-Luxury Fitness Product Line". Forbes. Retrieved 2026-06-25.
  23. 1 2 "NordicTrack Ultra 1: The Best Inventions of 2025". TIME. 2025-10-09. Retrieved 2026-06-25.
  24. ↑ "Morten Warren, I/IDSA". IDSA. 14 January 2011. Retrieved 28 June 2017.
  25. ↑ "Zeppelin iPod Speaker Dock". Industrial Designers Society of America - IDSA. 2010-05-23. Retrieved 2017-03-14.
  26. ↑ "BEST IN SHOW - Coloplast Design DNA". Industrial Designers Society of America - IDSA. 2015-07-06. Retrieved 2017-04-03.
  27. ↑ "Cannes Lions Winners :: Cannes Lions Archive". www.canneslionsarchive.com. Retrieved 2017-03-14.
  28. ↑ "online-exhibition | Red Dot Award: Product Design". red-dot.de. Retrieved 2017-03-31.
  29. ↑ "Red Dot Design Award: HP Pavilion All-in-One Desktop". www.red-dot.org. Retrieved 2026-06-25.
  30. ↑ "Red Dot Design Award: HP ENVY All-in-One Desktop". www.red-dot.org. Retrieved 2026-06-25.
  31. ↑ "iF Design - Zuma - Lumisonic". ifdesign.com. Retrieved 2026-06-25.
  32. ↑ "iF Design - Outside the Box". ifdesign.com. Retrieved 2026-06-25.
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