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Monetate

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Monetate, Inc.
TypePrivate
IndustrySoftware, personalization
Founded2008
FounderDavid Brussin, David Bookspan
Headquarters
Dallas
,
United States
Key peopleSteve Maher, CEO
ProductsPersonalization, experimentation and product recommendation software
OwnerCentre Lane Partners
Websitewww.monetate.com

Monetate, Inc. is an American software company that provides personalization, experimentation, and product recommendation software for digital businesses.[1][2] The company was founded in 2008 in Conshohocken, Pennsylvania, by David Brussin and David Bookspan.[3] It is headquartered in Dallas, Texas.[4]

History

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Monetate was founded in January 2008 by David Brussin and David Bookspan in Conshohocken, Pennsylvania.[3] The company developed software for online marketers to test, target, and personalize digital customer experiences.[5]

In July 2014, Monetate had about 230 employees.[6]

In October 2019, Monetate was acquired by Kibo, a cloud commerce provider owned by Vista Equity Partners, for an undisclosed sum.[7][8] Kibo later combined Monetate and Certona within its personalization business.[9]

In October 2022, Kibo sold its personalization business to Centre Lane Partners, which relaunched the business as a stand-alone company under the Monetate brand.[9][2] Brian Wilson, then Kibo's chief operating officer, became Monetate's chief executive officer after the transaction.[9]

In February 2025, Monetate appointed Steve Maher as chief executive officer.[10] In June 2025, Monetate acquired SiteSpect, a company that provides A/B testing and digital experience optimization software.[11][12]

References

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  1. ↑ "About Us". Monetate. Retrieved 7 July 2026.
  2. 1 2 Wassel, Bryan (28 October 2022). "Kibo Sells Personalization Platform to Centre Lane Partners". Retail TouchPoints. Retrieved 7 July 2026.
  3. 1 2 "He's helping marketers personalize online shopping". The Philadelphia Inquirer. 11 November 2013. Retrieved 7 July 2026.
  4. ↑ "Contact Us". Monetate. Retrieved 7 July 2026.
  5. ↑ "From two employees to 220, in only six years". Fortune. 17 April 2014. Retrieved 7 July 2026.
  6. ↑ "Q&A: David Brussin of Monetate". Flying Kite Media. 29 July 2014. Retrieved 7 July 2026.
  7. ↑ Hercher, James (11 October 2019). "Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud". AdExchanger. Retrieved 7 July 2026.
  8. ↑ "Kibo to Acquire Monetate to Personalize the Entire Customer Journey". RIS News. Retrieved 7 July 2026.
  9. 1 2 3 "Kibo Spins Out Personalization Business Under the Monetate Brand". Centre Lane Partners. 28 October 2022. Retrieved 7 July 2026.
  10. ↑ "Monetate Appoints Steve Maher as CEO to Accelerate AI-Driven Innovation and Global Expansion". Business Wire. 13 February 2025. Retrieved 7 July 2026.
  11. ↑ "Monetate Acquires SiteSpect to Deliver AI-Native Personalization and Testing at Enterprise Scale". Business Wire. 30 June 2025. Retrieved 7 July 2026.
  12. ↑ "Foley Represents SiteSpect in Acquisition by Monetate". Foley & Lardner LLP. 1 July 2025. Retrieved 7 July 2026.
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