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Lure Fishbar
Restaurant information
Established2004
OwnerJohn McDonald
Head chefPreston Clark
Food typeSeafood, Sushi, Raw Bar
Dress codeSmart casual
Location142 Mercer Street, New York, New York, 10012, United States
Websitewww.lurefishbar.com

Lure Fishbar is a seafood restaurant in the SoHo neighborhood of New York City. It was founded by restauranteurs John McDonald and Josh Pickard in 2004.[1][2][3] It is known for its yacht-inspired interior.[1][4][5][6]

History

[edit]

Lure Fishbar opened in SoHo in 2004.[7] It opened in the space previously occupied by one of McDonald's other restaurants, Canteen.[8]

In 2013, McDonald opened a second Lure Fishbar location in Miami, Florida.[7][9]

Preston Clark was appointed executive chef of Lure Fishbar in 2016.[10]

In 2024, a media controversy ensued after it was reported that fashion house Prada was seeking to take over the space occupied by Lure Fishbar.[11][12][13] Public figures such as Ken Burns, Cindy Crawford, and Heidi Klum campaigned against the restaurant's removal.[14][15] Vanity Fair reported that there were currently no discussions to remove the restaurant from its location.[16]

The restaurant serves raw and grilled fish dishes such as sushi and seafood pasta, as well as American-style desserts.[8][17][18][19] It has also served dishes such as dim sum.[20]

In addition to its main location in SoHo and the aforementioned Miami location, Lure Fishbar has opened another location in New York City and one in Chicago.[10][21]

Reception

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Lure Fishbar was named one of the Best Seafood Restaurants in America by Tasting Table in 2022.[22] It was also named one of the Best Seafood Restaurants in New York City by Eater in 2023.[23] Gayot named it to its list of Best Seafood Restaurants in the New York Area for 2025.[24] In 2025, The Infatuation ranked Lure Fishbar's lobster roll as the 12th-best lobster roll in New York City.[25]

Lure Fishbar has also received positive reviews from publications such as New York Magazine[8] and the New York Times.[26]

References

[edit]
  1. 1 2 Bruni, Frank (2004-09-24). "Lure Fishbar". The New York Times. ISSN 0362-4331. Retrieved 2025-07-09.
  2. ↑ "Lure Fishbar - Review - Soho - New York". The Infatuation. 2022-01-21. Retrieved 2025-07-09.
  3. ↑ Staff, W. W. D. (2004-10-22). "Canteen Succumbs to Lure of the Sea". WWD. Retrieved 2025-07-09.
  4. ↑ Rosner, Amy; Dial, Sara. "The Best Lobster Rolls in NYC: A Culinary Guide". Modern Luxury. Retrieved 2025-07-09.
  5. ↑ Williams, Alex (2010-12-08). "Keeping It Local". The New York Times. ISSN 0362-4331. Retrieved 2025-07-09.
  6. ↑ "Prada Intifada: With Luxury Chains Driving Soho Rents to Record Levels, Shops and Eateries Are Elbowed Out By $4,500 Purses". Observer. 2013-06-19. Retrieved 2025-07-09.
  7. 1 2 "Josh Capon and John McDonald on Opening Lure". Eater Miami. 2013-11-26. Retrieved 2025-07-09.
  8. 1 2 3 "Lure Fishbar - New York Magazine Restaurant Review - Nymag". New York Magazine. 2004-11-17. Retrieved 2025-07-09.
  9. ↑ "GET HOOKED ON RAW FISH AT LURE". New York Daily News. 2004-11-19. Retrieved 2025-07-09.
  10. 1 2 "Chef Preston Clark on his lifelong passion". www.nrn.com. Retrieved 2025-07-09.
  11. ↑ "This Beloved N.Y.C. Restaurant Is Reportedly Being Forced Out to Make Room for Prada". Robb Report. 2024-12-18. Retrieved 2025-07-09.
  12. ↑ "Does Prada Want to Push Out 'Fashion's Cafeteria' in SoHo?". WWD. 2024-12-18. Retrieved 2025-07-09.
  13. ↑ "Soho's Beloved Lure Fishbar Faces Uncertain Future Amid Potential Prada Takeover". Hoodline. 2024-12-17. Retrieved 2025-07-09.
  14. ↑ "The Devil Is Prada: Luxury Brand May Push Out Longtime Soho Restaurant". Eater NY. 2024-12-17. Retrieved 2025-07-09.
  15. ↑ "La historia de Lure Fishbar, el icónico restaurante neoyorquino que intentan salvar Cindy Crawford o Heidi Klum". Tapas (in European Spanish). 2024-12-21. Retrieved 2025-07-09.
  16. ↑ ""You Have to Move On": Washington's Best Restaurants Gird for Trump 2.0". Vanity Fair. 2024-12-20. Retrieved 2025-07-09.
  17. ↑ "Chef Preston Clark Carves Out His Own Legacy". Eater NY. 2022-08-23. Retrieved 2025-07-09.
  18. ↑ "Top NYC Raw Seafood Bars You Must Visit This Summer". Modern Luxury. Retrieved 2025-07-09.
  19. ↑ "Cooking Up A Storm: Lure Fishbar's crispy rice". ABC7 Chicago. 2023-05-25. Retrieved 2025-07-09.
  20. ↑ "What's Dim Sum Doing at This Fancy Soho Restaurant?". Eater NY. 2023-03-14. Retrieved 2025-07-09.
  21. ↑ "An Extravagant NYC-Based Fish Bar Opens in Chicago This Spring". UrbanMatter. 2020-02-09. Retrieved 2025-07-09.
  22. ↑ "The Best Seafood Restaurants In America". Tasting Table. 2022-03-16. Retrieved 2025-07-09.
  23. ↑ "The Best Seafood Restaurants in NYC". Eater NY. 2018-07-13. Retrieved 2025-07-09.
  24. ↑ "2025 Best Seafood Restaurants New York | GAYOT". gayot. Retrieved 2025-07-09.
  25. ↑ "The Best Lobster Rolls In NYC, Ranked - New York". The Infatuation. 2022-05-13. Retrieved 2025-07-09.
  26. ↑ "Fish That's Raw, but Never Undressed". The New York Times. 2005-01-12. ISSN 0362-4331. Retrieved 2025-07-09.
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