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List of Target brands

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Target Corporation, like many large retail and grocery chain stores, offers private brands, referred to by Target as "owned brands".[1]

Apparel

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General

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  • All in Motion, a line of activewear with options for both men and women[2][1]
  • PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.[3]
  • Shade & Shore, a beachwear brand[1]

Men's

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  • Goodfellow & Co., men's clothing, accessories, and grooming products[4][1]
  • Original Use, "street style" men's clothing[5][1]

Women's

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  • A New Day, a clothing line of general women's clothing[6][1]
  • Auden, an intimates and lingerie exclusive brand[7][1]
  • Ava & Viv, a women's clothing line[8][1]
  • Colsie, an intimates and loungewear brand[7][1]
  • Future Collective, a women's clothing line[9][1]
  • JoyLab, a fitness-clothing line for women[10][1]
  • Prologue, a line of sophisticated female clothing[11]
  • Stars Above, an in-house brand for sleepwear[7]
  • Universal Thread, denim-based women's clothing[12][1]
  • Wild Fable, women's clothing brand targeting gen-Z[13][1]
  • Xhilaration, a line of intimate and sleepwear, along with swimwear

Youth and infants

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  • Art Class, a children's line of apparel[14][1]
  • Cat and Jack, a children's line of apparel and accessories[15][1]
  • Cloud Island, a baby's line of bedding and clothing[16][1]

Grocery

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  • Favorite Day, specialty foods, drinks, sweets, and snacks[17][1]
  • Favorite Day Bakery, baked goods[17]
  • Good & Gather, a food and beverage brand; replaced Archer Farms, Simply Balanced, and Sutton & Dodge.[18][1] Manufacturers include Great Lakes Cheese.[19]
  • Market Pantry, value grocery products[20][1].

Seasonal

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  • Hyde and Eek! Boutique, a Halloween decoration brand[21][1]
  • Sun Squad, a line of summer items[1]
  • Wondershop, a Christmas decoration and apparel brand[22][1]

Other

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Figmint logo inside of a Target
  • Boots & Barkley, a pet food and supply line[1]
  • Brightroom, a line of storage solutions[23][1]
  • Bullseye's Playground, a discount goods line[1]
  • Casaluna, a bedroom and bath line[1]
  • Dealworthy, a low-priced essentials brand
  • Embark, an outdoor gear line of camping and travel equipment[1]
  • Everspring, a household supplies brand[1]
  • Figmint, a kitchenware brand[24][1]
  • Good Little Garden, a lawn and garden brand[25][1]
  • Gigglescape, a children's toy brand[26][1]
  • Hearth and Hand with Magnolia, a home and lifestyle brand, in collaboration with designer Joanna Gaines[27][1]
  • Heyday, a line of electronic accessories[28][1]
  • Kindfull, a pet food brand[1]
  • Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
  • Mondo Llama, a line of arts and crafts supplies[1]
  • Opalhouse, eclectic home decor
  • Open Story, a travel and luggage line[1]
  • Pillowfort, a children's line of bedding[1]
  • Project 62, a household-goods line placed alongside Room Essentials
  • Room Essentials, a low-end home-goods line[1]
  • Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
  • Smith & Hawken, an outdoor furniture line acquired in 2010[1]
  • Sonia Kashuk, a cosmetics brand[1]
  • Spritz, a gift/party supplies brand[29][1]
  • Threshold, a premium furniture line[1]
  • up&up, essential general commodities[30][1]

Corporate

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  • Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.[31]

Former

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These brands are no longer in production.

  • Archer Farms, a grocery brand positioned higher than the Market Pantry line
  • Cherokee, a children's and women's clothing line which is no longer Target-exclusive
  • Circo, toddler's and kids clothing
  • Design For All, a range of products commissioned from noted designers
  • Gilligan & O'Malley, women's intimates
  • Go International, a women's clothing line
  • Merona, a general clothing brand
  • Mossimo Supply Co., a clothing line
  • Simply Balanced, a grocery brand focused on organic/natural foods
  • Sutton & Dodge, a grocery brand focused on butcher shop products

See also

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References

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  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 "Target Brands". Target. Retrieved 25 November 2025.
  2. ↑ Edelson, Sharon. "If You're Ready To Get Moving, Try Target's Newest $1B Brand". Forbes. Retrieved 2023-09-06.
  3. ↑ "Target Brands : PRIDE : Target". www.target.com. Retrieved 2023-10-31.
  4. ↑ "What Target's expansion of private label Goodfellow and Co means for competitors". Glossy. 2019-06-03. Retrieved 2023-09-06.
  5. ↑ "Target Is Launching a 'Street-Style' Line. Here's What You Need to Know". Esquire. 2018-05-24. Retrieved 2023-09-06.
  6. ↑ "See Target's new women's line, which comes in sizes XXS to 4X". TODAY.com. 2017-08-29. Retrieved 2023-09-06.
  7. 1 2 3 "Finding the Perfect Bra—and More—Is Now Easier and More Affordable at Target". Target Corporate. Archived from the original on 2019-03-23. Retrieved 2023-09-06.
  8. ↑ "Ava & Viv". Target. Retrieved 2025-11-24.
  9. ↑ "Future Collective". Target. Retrieved 2025-11-24.
  10. ↑ Hamanaka, Kari (2017-09-18). "Target Aims for Bull's-eye in Brand Retool". WWD. Retrieved 2023-09-06.
  11. ↑ "Target Is Launching a New Workwear-Focused Fashion Brand". Glamour. 2018-09-05. Retrieved 2023-09-06.
  12. ↑ "Here's Your First Look at Target's Inclusive New Fashion Line". Glamour. 2018-01-15. Retrieved 2023-09-06.
  13. ↑ "Target Is Launching Another Fashion Brand—And It's So '90s". Glamour. 2018-08-01. Retrieved 2023-09-06.
  14. ↑ "Art Class". Target. Retrieved 2025-11-24.
  15. ↑ "Target overhauls kids apparel line under new Cat & Jack brand". Retail Dive. Retrieved 2023-09-06.
  16. ↑ "Cloud Island at Target". Brand Vision Group. Retrieved 2023-09-06.
  17. 1 2 PYMNTS (2021-03-09). "Target To Roll Out 'Favorite Day' Food And Beverage Brand". www.pymnts.com. Retrieved 2023-09-06.
  18. ↑ "Good & Gather : Target". www.target.com. Retrieved 2023-09-06.
  19. ↑ Treisman, Rachel (December 3, 2025). "Check your cheese: Shredded and grated varieties are recalled nationwide". NPR.
  20. ↑ "Market Pantry : Target". www.target.com. Retrieved 2023-09-06.
  21. ↑ "Hyde & EEK! Boutique : Target". www.target.com. Retrieved 2023-09-06.
  22. ↑ "Wondershop : Target". www.target.com. Retrieved 2023-09-06.
  23. ↑ "Target launches new private label home organization line". Store Brands. Retrieved 2023-09-06.
  24. ↑ "Figmint". Target. Retrieved 2025-11-24.
  25. ↑ "Good Little Garden". Target. Retrieved 2025-11-24.
  26. ↑ "Our Adorable New Toy Brand, Gigglescape, Will Have Kids Smiling from Ear to Ear". corporate.target.com. Retrieved 2024-12-31.
  27. ↑ "Target Announces Hearth & Hand with Magnolia, A Partnership with Chip and Joanna Gaines". Target Corporate. Retrieved 2023-09-06.
  28. ↑ "Heyday, Target's first exclusive electronics brand, is now offering a 50% discount on several of its goods". GadgetAny. 2023-01-30. Retrieved 2023-09-06.
  29. ↑ "Spritz". Target. Retrieved 2025-11-24.
  30. ↑ Schwarz, Hunter (February 5, 2025). "Target's colorful Up&Up rebrand aims for more shelf appeal". Fast Company. Retrieved March 7, 2025.
  31. ↑ "Target Bullseye Shop". www.bullseyeshop.com. Retrieved 2023-10-31.
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