Kristin Luck
Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies.[1] Prior to launching her own practice, she was company president and CMO (Chief Marketing Officer) of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group.[2] Decipher was acquired by FocusVision in 2015.
Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher.
She is the founder of the group Women in Research, a networking group, for women in marketing research to facilitate networking, leadership, entrepreneurship and other career development goals.[3]
Luck lectures at industry conferences for groups such as the Advertising Research Foundation, the Council of American Survey Research Organizations and the Marketing Research Association.[4][5][6]
She was the ESOMAR president for the 2021/22 year[7]
In 2023, she co-founded Growgetter, a new growth marketing firm that specializes in the market research field.
References
[edit]- ↑ Luck, K. "Growth Hacking 101. http://www.greenbookblog.org/tag/kristin-luck/ March 10, 2015
- ↑ "Executive Profile Kristin Luck". Portland Business Journal. February 4, 2011.
- ↑ "About Women in Research" http://www.womeninresearch.com/about
- ↑ "ARF 2010 Re:think". Crowdvine. Archived from the original on 2011-07-08. Retrieved 2011-03-16.
- ↑ "Council of American Survey Research Organization Panel Conference". Council of American Survey Research Organizations. February 2010.
- ↑ "The Market Research Event". Institute for International Research.
- ↑ "Our people - ESOMAR". www.esomar.org. Retrieved 2021-07-22.