Klavika
| Category | Sans-serif |
|---|---|
| Classification | Cross of Humanist and Geometric |
| Designer | Eric Olson |
| Foundry | Process Type Foundry |
| Date created | 2004 |
| License | Proprietary |
 | |
| Sample | |
Klavika is a family of sans-serif fonts designed by Eric Olson and released by Process Type Foundry in 2004. It contains four weights: light, regular, medium, and bold (with corresponding italics) and variations of numerals.[1]
The family of typefaces is described as straight-sided technical sans-serifs[2] flexible for editorial and identity design.[3]
The capital G has no bar, the capital Q has a tail at the bottom, the lowercase g is double story, and the lowercase k has diagonal strokes that meet at the vertical, with a gap.
Features
[edit]In use
[edit] | This section may need to be rewritten to comply with Wikipedia's quality standards, as additional citations and use of prose rather than a list. (June 2014) |
- The 2005 Facebook logo used a modified version of Klavika Bold.[5][self-published source?]
- The American TV network NBC used Klavika for on-screen branding in 2006 but has since changed its primary typeface several times.[6]
- Moses Mabhida Stadium in Durban, South Africa used Klavika in the signage during 2010 FIFA World Cup.[7]
- Chevrolet uses a customized version of Klavika as a corporate typeface.[citation needed] One noticeable difference is the shape of the capital M which has straight rather than splayed sides. For Greek and Cyrillic alphabets, however, local Chevrolet dealers—in Greece and some of the countries using Cyrillic—uses some typefaces similar to Klavika.[citation needed] The condensed fonts were designed by Process Type Foundry LLC with Aaron Carámbula for General Motors marketer FutureBrand[8] as part of re-design of Chevrolet in 2006. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008.[9] Chevrolet continued using Klavika until replacing it with custom fonts (Durant and Louis) around 2013.[10][self-published source?]
- Atlassian has been using this since their re-branding in October 2011.[11]
- Visual Identification of city of Katowice, Poland. (Klavika CH) Katowice Visual Identification Document
- The Glasgow Subway system now uses the font in all its recently re-branded visual identity.[12]
- Portuguese college Instituto Superior Técnico uses this typeface since its 2012 re-branding.[13]
- YG Entertainment uses Klavika since its brand identity renewal in 2013.[14]
References
[edit]- 1 2 3 4 Process Type Foundry. "Klavika font". Retrieved December 30, 2010.
- ↑ Peters, Yves (December 10, 2004). "Squarish Klavika Almost Didn't Happen". Typographica. Retrieved December 30, 2010.
- 1 2 3 Boardley, John (September 16, 2009). "Klavika". Typedia. Retrieved December 30, 2010.[dead link]
- ↑ Palmieri, Chris (July 23, 2007). "Facetime 1: Type Designer Eric Olson on Klavika". AQ Blog. AQ. Archived from the original on September 13, 2007. Retrieved December 30, 2010.
- ↑ "Facebook font". MyFonts WhatTheFont Forum. Bitstream, Inc. November 14, 2008. Archived from the original on December 29, 2010. Retrieved December 30, 2010.
- ↑ Gabrowitsch, Ivo. In Use: Klavika for NBC, Archived 2010-12-26 at the Wayback Machine The FontFeed, 21 April 2008, last checked on 29 December 2010.
- ↑ "Klavika at the 2010 FIFA World Cup". Archived from the original on 2011-01-09. Retrieved 2010-12-29.
- ↑ "GM Expressing the corporate vision" (PDF). Archived from the original (PDF) on 2011-10-07. Retrieved 2011-06-30.
- ↑ "Custom Fonts". Archived from the original on 2013-02-23. Retrieved 2011-06-30.
- ↑ "Young Creative Chevrolet Project". 24 April 2013. Retrieved 2020-06-02.
- ↑ "Behind the Scenes of the Atlassian Logo Redesign". Retrieved 2017-08-22.
- ↑ "SPT Subway Modernisation". Archived from the original on 2011-11-05. Retrieved 2011-11-07.
- ↑ "Técnico Lisboa Graphic Identity Usage Rules" (PDF). Archived from the original (PDF) on November 8, 2013. Retrieved 2014-09-29.
- ↑ "YG ENTERTAINMENT Brand Identity Renewal". Behance. March 8, 2013. Retrieved April 25, 2021.
External links
[edit]- Klavika at Process Type Foundry