Farer
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| Farer Limited | |
| Type | Limited company |
| Industry | Horology |
| Headquarters | London |
Number of locations | 2 |
| Website | farer |
Farer is a British watch brand established in 2015.[1] Its watch names are typically explorer or land speed record themed.[2][3][4][5]
The company operates in Ascot, Berkshire.[6]
History
[edit]In 2015 Farer was founded by Stuart Finlayson, Jono Holt, Ben Lewin and Paul Sweetenham to create a range of quartz watches. Previously, Sweetenham worked as a watch buyer for a duty-free company and then had an extensive retail career, Holt, Lewin and Finlayson ran a London-based branding and marketing agency.[1]
Farer's first product line consisted of nine quartz watches.[6]
In September 2016, the brand added three automatic watches to its range, naming them after British Royal Navy ships used by British explorers.[2] Their automatic watches’ winding crowns were uniquely made of pure Bronze, which patinate with age and wear.[4]
The brand released a range of GMT and Diving watches (Aqua Compressors) in 2017, and then a range of 37 mm hand-wound cushion-cased watches in 2018. In 2019, they released two land speed record themed quartz watches, named after Ainsdale and Pendine Sands. Later, that year, they released a range of chronograph watches.[3]
Manufacture
[edit]Farer designs its watches in London, while Swiss manufacturer, Roventa Henex, produces the final product in Bienne, Switzerland.[2]
Farer's Beagle, Hopewell and Endurance models use ETA 2824-2 movements.[6]
References
[edit]- 1 2 Hall, Chris (19 June 2017). "Three young British entrepreneurs making waves in the watch world". The Daily Telegraph. Retrieved 22 January 2023.
- 1 2 3 Bischof, Felix (22 May 2017). "Farer: the British-designed, Swiss-made watch brand". The Week. Retrieved 22 January 2023.
- 1 2 Hall, Chris (28 February 2019). "A very modern adventure: why Farer is more than a micro brand". Esquire.
- 1 2 Llewellyn, Tracey (5 November 2016). "Don't wind me up". The Times. Retrieved 22 January 2023.
- ↑ Carvell, Nick (16 November 2015). "The best of British watch designers: from Uniform Wares to Henry London". The Evening Standard. Retrieved 22 January 2023.
- 1 2 3 Teasdale, Charlie (12 October 2017). "Meet the new breed of British watchmakers that are shaking up the horology scene". Evening Standard. Retrieved 22 January 2023.