Draft:WonderMaker

Submission declined on 29 May 2026 by JohnLaurens333 (talk).

This draft does not include any sources or inline citations. Wikipedia's verifiability policy requires that all content be supported by reliable sources. You should also use inline citations (footnotes) to show which source supports which specific statement.

The draft requires multiple published secondary sources that:

provide significant coverage: discuss the subject in detail, not just brief mentions or routine announcements;
are reliable: from reputable outlets with editorial oversight;
are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content.

Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia.

You must place an inline citation directly after:

quotations;
any material whose verifiability is likely to be challenged or is contentious;
any material about living people.

Learn how to create inline citations in the:

Source Editor: Introduction to referencing with Wiki Markup.
VisualEditor: Introduction to referencing with VisualEditor.

If you would like to continue working on the submission, click on the "Edit" tab at the top of the window.
If you have not resolved the issues listed above, your draft will be declined again and potentially deleted.
If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors.
Please do not remove reviewer comments or this notice until the submission is accepted.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Declined by JohnLaurens333 4 months ago. Last edited by JohnLaurens333 4 months ago. Reviewer: Inform author.

Resubmit

Please note that if the issues are not fixed, the draft will be declined again.

Comment: You should read WP:RS and Help:Referencing for beginners. 🏳️‍🌈JohnLaurens333 (They/them • Ping me!) 19:10, 29 May 2026 (UTC)

Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. Richthemaster31 (talk) 11:19, 29 May 2026 (UTC)

WonderMaker is a team of strategists, creatives and communications specialists who combine agency and in-house experience to provide organisations with communications and experiences that attract, retain and engage current and future workforces.

The business delivers multichannel messaging that moves people and drives positive brand sentiment and actions - ensuring key messaging and voices will be seen, heard and acted upon.

WonderMaker was founded in April 2026 by Lee Ashton, who previously founded and ran Cheshire-based Bugler Smith and worked with clients including Pets at Home, American Golf, Vets for Pets, Booking.com and Just Eat.

Ashton was joined at the business in June 2026 by former global internal communications lead for Dr Martens, Natalia Ashton-Togher and ex-journalist and PR expert, Richard Knowles, who joined from law firm Napthens.

WonderMaker's visionTo be the trusted partner that shapes how ambitious brands connect with their people, setting the standard for transformative communications that inspire action and drive long-term business success.

Examples of work

Producing a series of three online films for Pets at Home to highlight the attention every pet gets in its care.

Produced, edited and launched adverts for Vets4Pets that promoted real-life vets and veterinary nurses, capturing the very essence of Vets4Pets, that the teams really does live and breathe animals. This campaign enabled the Vets4Pets brand to connect with their people, by allowing their voices to be heard.

Creating ongoing awareness of a serious disease affecting UK dogs, Alabama Rot, driving awareness and understanding of the condition. This included creating an online digital tool so owners could find out more detail on the condition and where it had occurred. Media coverage was significant, including BBC News, Daily Express and ITV News.

Press office function for Richard Knowles' personal nine-month charity odyssey for Cancer Research UK, delivering significant media coverage across print, online and broadcast media.

References