Draft:Sustainomy

• Comment: We have little interest in what the person who came up with this concept has to say about it, we're mainly interested in what others, esp. reliable and independent secondary sources, have said about it. I didn't find any such sources among the many cited here. DoubleGrazing (talk) 08:44, 8 April 2026 (UTC)

• Comment: Kindly do not delete AFC comments. When it says "Do not remove this line", that means you do not delete that line. This is also a sign of continued LLM use. ChrysGalley (talk) 08:29, 8 April 2026 (UTC)

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Sustainomy is an economic framework developed by Piyachart Isarabhakdee, CEO of BRANDi and Companies, a strategy consultancy based in Thailand. The concept proposes that economic growth should be evaluated not only by wealth generation but also by its social and environmental impact. The framework draws on the Triple Bottom Line model included people, planet, and profit and argues that systemic change is needed across economic, market, and organizational levels.

Sustainomy is intended to replicate the structural mechanisms that drove growth during the Industrial Revolution, applying them toward sustainable development. Sustainomy was introduced in March 2024 at the Economist Impact 3rd Annual Sustainability Week Asia, held in Bangkok, Thailand.

This concetp also subsequently published in two articles on the concept through the World Economic Forum's Agenda platform in April and June 2024. A book titled Sustainomy was published by Penguin Random House SEA in March 2026. also presented at the World Economic Forum Annual Meeting 2025.

Origins

Sustainomy emphasizes both the outcomes and processes of economic activity, focusing on how value is created alongside its broader societal and environmental impacts. According to its proponent, the concept aims to align economic systems with long-term sustainability objectives. The framework incorporates principles similar to the triple bottom line, which evaluates economic performance across financial, social, and environmental dimensions. It has also been discussed in the media in the context of sustainability and economic transformation.

Transition Model

1. Shifting from a one-capital focus to a three-capital approach

Under the traditional capitalist model, profit is the primary measure of economic success. Sustainomy proposes integrating people and planet as equally weighted forms of capital alongside profit which referred to as the Triple Bottom Line, rather than treating social and environmental outcomes as secondary considerations.

2. Moving beyond a Growth (only) Portfolio to a Fit-for-the-future Portfolio

Sustainomy argues that economies should move beyond a portfolio model focused solely on GDP growth toward one that balances stakeholder needs, environmental conditions, and global challenges. As an example, Isarabhakdee cites the energy sector, where different countries may require different approaches: a developed nation may prioritize renewable energy, while a developing country may need to weigh energy security concerns before committing to a similar transition.

3. Strengthening not just the top but also the bottom and middle

Sustainomy emphasizes the role of mid-tier economic actors, including developing countries, small and medium enterprises (SMEs), and middle-income earners, in achieving sustainable growth. The framework argues that capital flows disproportionately toward the top, while those at the bottom require continuous aid. Strengthening the middle segment is presented as essential to building inclusive, long-term economic growth.

Ripple Effect

Achieving Sustainomy requires two additional structural shifts beyond the economy level, one at the market level and one at the organizational level.

The market level for the framework proposes moving beyond the traditional definition of a market as a space for the exchange of goods and services, toward an ecosystem model in which all participants included businesses, governments, and communities, collectively contribute to and benefit from growth.

The organizational level argues that businesses must undergo systematic transformation to adapt to a changing economic landscape, build resilience against unpredictable risks, and position themselves to capture emerging opportunities.

Recognition

As of 2026, Sustainomy has primarily been discussed in thought leadership, media, and policy-oriented contexts. The concept has been discussed in multimedia formats, including public talks and interviews.