Draft:Prismatic Software Inc
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| Type | Private |
|---|---|
| Industry | Software as a service (SaaS), iPaaS |
| Founded | 2019 |
| Founders | Michael Zuercher, Beth Harwood, Justin Hipple |
| Headquarters | Sioux Falls, South Dakota, U.S. |
Area served | Worldwide |
| Key people | Michael Zuercher (CEO), Tanner Burson (CTO), Anthony Owens (CRO, Neal Riutta (CFO)) |
| Products | Embedded integration platform |
Number of employees | ~55 (2026) |
| Website | prismatic |
| Footnotes Operating as a 100% remote-first company. | |
Prismatic is an American software company that provides an embedded integration platform (iPaaS) for B2B software-as-a-service (SaaS) companies. Headquartered in Sioux Falls, South Dakota, the company operates as a 100% remote-first organization with a distributed workforce across the United States. Prismatic’s platform enables software companies to build, manage, and deploy integrations for their customers.
History
[edit]Prismatic was founded in 2019 by Michael Zuercher, Beth Harwood, and Justin Hipple.[1] Prior to founding Prismatic, Zuercher founded Zuercher Technologies, a public safety software firm that was later acquired and merged into CentralSquare Technologies; Harwood and Hipple were early employees at the same firm.[2]
In April 2021, the company announced a $3.25 million seed funding round to launch its platform out of stealth mode.[3] Following growth in the embedded iPaaS market, Prismatic secured $9 million in Series A funding in early 2023.[4]
In January 2024, the company closed a $22 million Series B funding round led by Five Elms Capital, bringing its total venture backing to over $34 million.[5] In 2025, Prismatic was named to Inc. magazine's list of "Best Workplaces" for its remote-first culture.[6]
Platform and technology
[edit]Prismatic provides infrastructure specifically for "embedded" integrations, allowing SaaS providers to offer native integrations within their own products.
The platform supports three methods for integration development:
- Code-native integrations: A developer-centric path where engineers write integrations entirely in TypeScript. This allows engineering teams to use standard tools like IDEs and CI/CD pipelines while the platform handles infrastructure such as OAuth and scaling.[5]
- Low-code designer: A visual drag-and-drop interface containing pre-built connectors for common SaaS applications. This allows non-technical users to assemble integrations without writing code.
- Embedded workflow builder: A white-labeled tool that can be embedded into a SaaS provider's UI, allowing customer end-users to create bespoke workflows from provided templates and connectors.[7]
References
[edit]- ↑ "Prismatic revenue, funding & news". Sacra. Retrieved 2026-01-06.
- ↑ "Building on Experience: How One Company's Exit Led to a Second Company". Silicon Prairie News. 2019-10-15. Retrieved 2026-01-06.
- ↑ Knowles, Catherine (2021-05-04). "Prismatic completes $3.25 million seed funding round". CFOtech New Zealand. Retrieved 2026-01-06.
- ↑ "Prismatic Raises $9M in Series A Funding". FinSMEs. 2023-02-21. Retrieved 2026-01-06.
- 1 2 Wiggers, Kyle (2024-01-17). "Prismatic lands $22M to connect disparate B2B SaaS apps". TechCrunch. Retrieved 2026-01-06.
- ↑ "Prismatic Named to Inc.'s 2025 Best Workplaces List". Prismatic Press. 2025-06-17. Retrieved 2026-01-06.
- ↑ "Embedded Workflow Builder". Retrieved 2026-01-06.