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Draft:OnlyRoses

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  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that OnlyRoses pays me for my contributions to this draft, which I make on behalf of OnlyRoses. Anianschmitt01 (talk) 10:25, 7 July 2026 (UTC)


OnlyRoses is a British rose retailer founded in London in 2007 by Anian and Sabine Schmitt. It sells fresh-cut roses and preserved roses under the Infinite Roses name.[1][2] In 2019, OnlyRoses supplied roses for the stage design of the 91st Academy Awards.[3]

History

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OnlyRoses began in London in 2007 as a retailer specialising in roses.[1][2] By 2017, it had expanded through franchise locations in Dubai, Abu Dhabi, Doha, Riyadh and Kuwait City.[2] Trade publication FloralDaily reported that the company's Abu Dhabi store at Nation Towers was its largest at the time.[4]

In 2017, OnlyRoses established a retail presence in Beverly Hills, California.[5] Interior Design reported that the approximately 550-square-foot boutique was designed by Italian firm Baciocchi Associati.[6][1] A December 2017 feature in 805 Living described the boutique as the London brand's first United States location and reported that it stocked fresh Ecuadorian roses and preserved Infinite Roses.[7]

Products

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OnlyRoses sells fresh-cut roses and preserved roses marketed as Infinite Roses. Vogue reported in 2018 that OnlyRoses had introduced Infinite Roses in 2010 and sourced its roses from farms near Quito, Ecuador. According to the magazine, the preserved roses could last up to a year without water. Co-founder Sabine Schmitt told Vogue that the rose heads and stems were preserved separately before being reassembled.[1]

2019 Academy Awards

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Production designer David Korins incorporated approximately 40,000 red preserved roses supplied by OnlyRoses, marketed as Infinite Roses, into scenic elements for the 91st Academy Awards, including a floral interpretation of the Oscar statuette.[3] Korins described the roses' role in creating a warmer stage setting in interviews with Interior Design and Galerie.[8][9] Ecuadorian newspaper El Universo reported that the roses came from Ecuador.[10]

References

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  1. 1 2 3 4 Marlowe, Rachel (13 February 2018). "The Roses That Might Last Longer Than Your Relationship". Vogue.
  2. 1 2 3 Tirico, Klaudia (19 September 2017). "London-Based Rose Retailer Opens First U.S. Location". Retail TouchPoints.
  3. 1 2 Lampert-Gréaux, Ellen (22 February 2019). "David Korins' Renderings For The 2019 Oscars". Live Design.
  4. ↑ "A flower shop dedicated to roses only". FloralDaily. 21 April 2017.
  5. ↑ Schmidt, Ingrid (2 August 2017). "Madonna-Loved Flower Shop OnlyRoses Will Open Its First U.S. Boutique in Beverly Hills". The Hollywood Reporter. Retrieved 13 October 2026.
  6. ↑ Kaplan, Zoe (24 November 2017). "OnlyRoses Debuts Los Angeles Outpost by Baciocchi Associati". Interior Design.
  7. ↑ Dvorak, Heidi (December 2017). "World-Class Weekend" (PDF). 805 Living. p. 48. Retrieved 13 October 2026.
  8. ↑ Adrian-Diaz, Jenna (22 February 2019). "Behind-the-Scenes Q&A with 2019 Oscars Set Designer David Korins". Interior Design.
  9. ↑ Chouinard, Haley (21 February 2019). "Go Behind the Scenes of the Dazzling Swarovski-Adorned Oscars Stage". Galerie. Retrieved 13 October 2026.
  10. ↑ "40.000 rosas preservadas de Ecuador adornaron el escenario de los Premios Oscar 2019". El Universo (in Spanish). 1 March 2019.
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