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Draft:LANX

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  • Comment: Sourced entirely to coverage of routine business announcements. Helpful Raccoon (talk) 02:50, 6 June 2026 (UTC)

LANX is a British footwear company founded by Marco Vaghetti in 2016, with its first collection launching in 2018. The brand produces casual and smart-casual footwear and names many of its products after places and people associated with Lancashire.[1] The company is based in the village of Whalley in the Ribble Valley.

LANX sells its products through e-commerce, physical retail locations, and events across the United Kingdom.[2]

History

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LANX was founded in 2016 by Marco Vaghetti. The company launched its first footwear collection in May 2018. In its early years, products were sold through market stalls, pop-up shops, and regional events across the North West of England.[3]

The company subsequently expanded its product range to include women's footwear[4] and opened retail stores. LANX has also been involved in initiatives promoting regional footwear manufacturing, including a programme called "Made in Lancashire" aimed at increasing local production in the county.[5]

Products

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LANX produces casual and smart-casual footwear. Its range includes outdoor footwear, boots, trainers, brogues, and smart-casual shoes. Many products are named after towns, villages, and historical figures associated with Lancashire.[6] The brand uses leather and other materials, combining traditional shoemaking techniques with contemporary design.[7]

Partnerships and collaborations

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LANX has partnered with several sports organisations. In 2025, the company became the official footwear partner for English rugby union club Harlequins FC.[8] The company has also supplied formal footwear to the Welsh Rugby Union for both the men's and women's national teams.[9] An earlier collaboration with Burnley FC produced a limited-edition shoe drawing on the club's history.[10]

Reception and press coverage

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LANX has been covered by regional and trade publications. Lancashire Business View reported on the company's partnerships and noted the appointment of former England rugby international Will Greenwood as a brand ambassador in 2025.[11] FashionNetwork reported on the launch of the women's footwear range in 2021.[12] Regional outlets, including the Blackpool Gazette and Lancashire Post, have covered the company's retail expansion and sports partnerships.[13] LANX has also received local press coverage for community activities, including charitable initiatives in Lancashire.[14]

Operations

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LANX is headquartered in Whalley, Ribble Valley. The company operates retail stores, a warehouse, and online sales, serving customers in the United Kingdom and internationally.[15]

See also

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References

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  1. ↑ "LANX shoes announce huge deal to supply this famous rugby club". Lancashire Evening Post. Retrieved 3 April 2026.
  2. ↑ "Lancashire footwear brand attends record number of summer shows and events". Marketing Lancashire. Retrieved 3 April 2026.
  3. ↑ "Stonyhurst Association Newsletter" (PDF). Stonyhurst Association. January 2022. Retrieved 3 April 2026.
  4. ↑ "Lanx enters women's footwear sector". FashionNetwork. Retrieved 3 April 2026.
  5. ↑ "LANX Shoes launches Made in Lancashire mission". Footwear Today. Retrieved 3 April 2026.
  6. ↑ "LANX shoes announce huge deal to supply this famous rugby club". Lancashire Evening Post. Retrieved 3 April 2026.
  7. ↑ "Lanx enters women's footwear sector". FashionNetwork. Retrieved 3 April 2026.
  8. ↑ "LANX shoes announce huge deal to supply this famous rugby club". Lancashire Evening Post. Retrieved 3 April 2026.
  9. ↑ "Shoe firm backs Welsh rugby stars". Lancashire Business View. Retrieved 3 April 2026.
  10. ↑ "LANX Shoes collaborates with Burnley FC". Lancashire Business View. Retrieved 3 April 2026.
  11. ↑ "LANX sign Will Greenwood as first brand ambassador". Lancashire Business View. Retrieved 3 April 2026.
  12. ↑ "Lanx enters women's footwear sector". FashionNetwork. Retrieved 3 April 2026.
  13. ↑ "Lancashire footwear brand aims to make strides in 2022". Blackpool Gazette. Retrieved 3 April 2026.
  14. ↑ "Whalley company LANX donates 500 hand-crafted wooden reindeer to people in Clitheroe". Burnley Express. Retrieved 3 April 2026.
  15. ↑ "LANX expands Lancashire team following period of growth". Lancashire Business View. Retrieved 3 April 2026.