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Draft:Evertune AI

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  • Comment: The phrase, " in the context of broader reporting " usually indicates most references are bordering and do not cover this company specifically in detail. 🚂ThatTrainGuy1945 Peep peep! 02:44, 15 April 2026 (UTC)
Evertune AI
TypePrivate
IndustryArtificial intelligence, marketing technology
FoundedApril 2024; 2 years ago (2024-04)
FoundersBrian Stempeck
Poul Costinsky
Ed Chater
HeadquartersNew York City, New York, U.S.
Key peopleBrian Stempeck (CEO)
Ed Chater (COO)
Poul Costinsky (CTO)
ProductsGenerative Engine Optimization (GEO) platform
ServicesAI brand monitoring, AI search optimization

Evertune AI (doing business as Evertune) is an American marketing technology company based in New York City. It sells software that measures how often brands are mentioned or recommended in answers given by AI chatbots, a practice known as generative engine optimization (GEO).[1][2] The company was founded in 2024 by three former executives of the advertising technology company The Trade Desk and had raised about $19 million in venture funding by late 2025.[1][3]

History

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Evertune was founded in April 2024 by Brian Stempeck, Poul Costinsky, and Ed Chater, all former executives at the advertising technology company The Trade Desk.[1][4] Stempeck was The Trade Desk's first chief strategy officer and sat on its board of directors before departing in 2020.[5] Costinsky and Chater had worked at Adbrain, a cross-device identity company that The Trade Desk acquired in 2017.[1]

The company emerged from stealth mode in November 2024 with $4 million in seed funding led by Eniac Ventures, with additional participation from NextView Ventures and several former Trade Desk executives.[6][7][1] It raised a further $15 million in a Series A round in August 2025, led by Felicis Ventures, bringing total funding to $19 million. [8][9][10] Angel investors in the Series A included individuals from OpenAI, Meta Platforms, and Uber.[4][3]

In December 2025, impact.com, a partnership marketing platform, made a strategic investment and announced a partnership to provide content partnerships based on AI search data.[11][12]

Technology

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Evertune's core product runs variations of consumer queries thousands of times across multiple AI models, then measures how often a given brand is recommended or cited.[1] The same query asked 1,000 times may produce different results each time, so the company relies on statistical analysis across large volumes of responses.[1] The company says it processes over one million AI responses per brand per month.[13][14]

Reported clients include Canada Goose, Miro, and WPP's Choreograph division;[9] the New York Times reported that the company had more than 200 clients as of early 2026, concentrated in health care, pharmaceuticals, automotive, luxury goods, and electronics.[10]

In February 2026, Evertune expanded into programmatic advertising through partnerships with Index Exchange and The Trade Desk, allowing marketers to buy ad placements on web pages frequently cited by AI chatbots.[15][16] Evertune says about 12% of chatbot users click through to the sources cited in AI responses, creating an advertising opportunity on those pages.[16] Adweek noted, however, that the product currently relies on prompts rather than tracking real users, making it closer to a contextual buy than true audience retargeting.[16]

Industry

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Evertune operates in the emerging GEO market. Venture capital firm Andreessen Horowitz estimated that the category could disrupt the $80 billion SEO industry as consumers shift from traditional search engines to LLM-based interfaces, though the firm cautioned that the market remains experimental and the rules keep changing as AI providers update how their models cite cources.[17]

Reception

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The company has drawn coverage from outlets including the Wall Street Journal, Reuters, the New York Times, Forbes, AdExchanger, and Adweek, typically in the context of broader reporting on how the marketing industry is adapting to AI search.[18][19][10][4][15][16] Adweek characterized the emergence of tools like Evertune's as evidence that familiar digital advertising patterns are being reproduced in the chatbot era, calling the developments incremental rather than transformative.[16] Venture Capital firm Andreessen Horowitz called GEO a "new paradigm" and acknowledged the category's durability is uncertain, since AI models can change their citation practices at any time.[17]

References

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  1. 1 2 3 4 5 6 7 Hercher, James (November 13, 2024). "Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets". AdExchanger. Retrieved January 13, 2026.
  2. ↑ "Evertune is building marketing analytics tools for LLMs. Check out the pitch deck it used to launch from stealth with $4 million in seed funding from Eniac". Business Insider. November 2024. Retrieved November 5, 2026.
  3. 1 2 Sullivan, Laurie (September 8, 2025). "OpenAI, Google Investors Infused Cash Into Former Trade Desk Execs' AI Startup". MediaPost. Retrieved January 13, 2026.
  4. 1 2 3 Shrivastava, Rashi (August 12, 2025). "The Prompt: SEO Is Dead. What Comes Next?". Forbes. Retrieved January 13, 2026.
  5. ↑ "Brian Stempeck to Step Down as Chief Strategy Officer of The Trade Desk on September 1, 2020" (Press release). Business Wire. July 9, 2020. Retrieved January 13, 2026.
  6. ↑ "Why We at NextView Ventures Are Investing in Evertune: Crafting Brand Voices in the LLM Age". NextView Ventures. October 30, 2024. Retrieved January 13, 2026.
  7. ↑ "Evertune Reveals AI Marketing Tool with $4M Boost". AIM Research. November 10, 2024. Retrieved January 13, 2026.
  8. ↑ "AI Marketing Company Evertune Raises $15M Series A". Built In NYC. August 14, 2025. Retrieved January 13, 2026.
  9. 1 2 "Evertune Raises $15 Million Series A to Scale Its AI Marketing and Discovery Platform" (Press release). GlobeNewswire. August 12, 2025. Retrieved January 13, 2026.
  10. 1 2 3 Cite error: The named reference nytimes was invoked but never defined (see the help page).
  11. ↑ "impact.com and Evertune Partnership Helps Brands Influence AI Search Results, Supported by Strategic impact.com Investment" (Press release). Business Wire. December 16, 2025. Retrieved January 13, 2026.
  12. ↑ "impact.com and Evertune announce partnership". InPublishing. December 18, 2025. Retrieved January 14, 2026.
  13. ↑ "Impact.com Tackles Zero-Click Tracking with Evertune AI Search Integration". Affiverse. December 2025. Retrieved January 14, 2026.
  14. ↑ "Evertune Raises $15 Million and Explains AI Search Optimization". CDP Institute. August 18, 2025. Retrieved January 14, 2026.
  15. 1 2 Gerber, Joanna (February 11, 2026). "How GEO Startup Evertune Found Its Way Back To Programmatic Targeting". AdExchanger. Retrieved February 13, 2026.
  16. 1 2 3 4 5 Stenberg, Mark (February 11, 2026). "Retargeting Has Found Its Way to the Chatbots". Adweek. Retrieved February 13, 2026.
  17. 1 2 Cite error: The named reference a16z was invoked but never defined (see the help page).
  18. ↑ Cite error: The named reference wsj was invoked but never defined (see the help page).
  19. ↑ Cite error: The named reference reuters was invoked but never defined (see the help page).
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Category:American companies established in 2024 Category:Companies based in New York City Category:Marketing companies of the United States Category:Software companies based in New York City Category:Software companies of the United States Category:Privately held companies based in New York City

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