Draft:DEZI
Submission declined on 28 June 2026 by Helpful Raccoon (talk).
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Comment: Filled with symptoms of LLM usage such as WP:OVERATTRIBUTION. Please remove all text from the draft and start over from a blank slate without LLMs. Helpful Raccoon (talk) 02:09, 28 June 2026 (UTC)
- Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. Stevenperkins (talk) 22:18, 24 June 2026 (UTC)
DEZI is an American eyewear brand founded in 2020 by beauty content creator and entrepreneur Desi Perkins. Based in Los Angeles, California, the brand sells sunglasses and optical frames in a mid-market price range and distributes through its own website and, since 2023, through Nordstrom retail locations. The brand has received coverage in major fashion and lifestyle publications and has been worn by several prominent celebrities.
Background
[edit]Desi Perkins, the founder of DEZI, is a Mexican-American content creator who built an audience on YouTube and Instagram through makeup and beauty tutorials before launching the brand.[1] DEZI launched in 2020 as a direct-to-consumer brand offering sunglasses and optical frames, with prices generally between $75 and $100.[2]
Retail expansion
[edit]In late 2023, DEZI entered a retail partnership with Nordstrom, giving the brand a presence in a major national department store.[3]
Monet McMichael collaboration (2024)
[edit]In March 2024, DEZI launched its first external brand collaboration with content creator Monet McMichael. The limited-edition collection included two new styles — "Moneybag$" and "Montay" — alongside a new colorway of an existing frame, and was sold direct-to-consumer and at select Nordstrom locations.[4] The Cut profiled McMichael around the time of the collaboration's launch.[5] In October 2024, Forbes referenced McMichael's DEZI collaboration in a feature on top social media creators.[6]
Celebrity wearers
[edit]Several well-known figures have been reported or photographed wearing DEZI frames.
In February 2024, Beyoncé wore a pair of DEZI frames at the launch event for her hair care line CéCREd. People and Page Six reported on her appearance at the event.[7][8] Rolling Stone subsequently included DEZI in a feature on merchandise associated with Beyoncé.[9]
In August 2025, actress Jenna Ortega was photographed wearing DEZI's SLY frame during the promotional press tour for the Netflix series Wednesday Season 2. WWD included the frames in coverage of the tour's style moments,[10] and Harper's Bazaar noted the appearance in coverage of Ortega's looks during the period.[11]
Press coverage and editorial recognition
[edit]Harper's Bazaar included DEZI in a roundup of the best sunglasses for women.[12] Cosmopolitan named DEZI in a feature on notable sunglasses brands.[13] Who What Wear featured the brand in a summer sunglasses shopping guide.[14] Marie Claire included DEZI in coverage of 2025 sunglasses trends.[15]
Refinery29 listed DEZI among the best Latina-owned sunglasses brands[16] and also included the brand in a feature on Mexican fashion and beauty brands.[17] Sports Illustrated Swimsuit featured a profile of Perkins and DEZI focused on the brand's positioning in the affordable luxury eyewear market.[18]
Forbes mentioned DEZI frames in a style feature on airport dressing.[19] Essence included a DEZI frame in a summer fashion shopping guide.[20]
References
[edit]- ↑ "Desi Perkins Redefines Affordable Luxury with Her One-of-a-Kind Eyewear Brand DEZI". Sports Illustrated Swimsuit. March 14, 2025. Retrieved June 1, 2026.
- ↑ "Best Sunglass Brands". Cosmopolitan. May 2, 2024. Retrieved June 1, 2026.
- ↑ "Monet McMichael and Desi Perkins Team Up for Vintage-Inspired Dezi Eyewear Collection". WWD. March 8, 2024. Retrieved June 1, 2026.
- ↑ "Monet McMichael and Desi Perkins Team Up for Vintage-Inspired Dezi Eyewear Collection". WWD. March 8, 2024. Retrieved June 1, 2026.
- ↑ "Monet McMichael Has Always Been Training to Be an It Girl". The Cut. April 2, 2024. Retrieved June 1, 2026.
- ↑ "Top Creators 2024: The Influencers Turning Buzz Into Billions". Forbes. October 28, 2024. Retrieved June 1, 2026.
- ↑ "Beyoncé Has a New Hair Color for CéCREd Launch Event". People. February 21, 2024. Retrieved June 1, 2026.
- ↑ "Beyoncé Goes Western Glam with Diamond Bolo Tie Necklace for CéCREd Launch Party". Page Six. February 21, 2024. Retrieved June 1, 2026.
- ↑ "Best Beyoncé Merch to Buy Online". Rolling Stone. April 22, 2025. Retrieved June 1, 2026.
- ↑ "Wednesday Season Two Press Tour Best Beauty". WWD. August 2025. Retrieved June 1, 2026.
- ↑ "Jenna Ortega's Hat Trend Suit Wednesday Season 2 Promo". Harper's Bazaar. August 2025. Retrieved June 1, 2026.
- ↑ "Best Sunglasses for Women". Harper's Bazaar. June 13, 2025. Retrieved June 1, 2026.
- ↑ "Best Sunglass Brands". Cosmopolitan. May 2, 2024. Retrieved June 1, 2026.
- ↑ "Best Sunglasses for Summer 2025". Who What Wear. May 27, 2025. Retrieved June 1, 2026.
- ↑ "2025 Sunglasses Trends". Marie Claire. March 31, 2025. Retrieved June 1, 2026.
- ↑ "Best Latina-Owned Sunglasses". Refinery29. March 25, 2025. Retrieved June 1, 2026.
- ↑ "Mexican Fashion and Beauty Brands". Refinery29. May 15, 2025. Retrieved June 1, 2026.
- ↑ "Desi Perkins Redefines Affordable Luxury with Her One-of-a-Kind Eyewear Brand DEZI". Sports Illustrated Swimsuit. March 14, 2025. Retrieved June 1, 2026.
- ↑ "How to Be the Most Stylish Person at the Airport". Forbes. October 31, 2024. Retrieved June 1, 2026.
- ↑ "The Coolest Summer Pieces to Shop Right Now". Essence. June 11, 2025. Retrieved June 1, 2026.
External links
[edit]Category:Eyewear brands of the United States Category:Fashion brands established in 2020 Category:Companies based in Los Angeles Category:Sunglasses brands Category:American eyewear companies
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