Draft:Buru
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Brandacewilson (talk) 17:36, 13 June 2026 (UTC)
Draft:BURU
[edit]BURU is an American women's apparel brand founded in 2013 by fashion designer and entrepreneur Morgan Hutchinson. The company is known for small-batch collections, deadstock textiles, and a vertically integrated production model centered on its downtown Los Angeles factory.[1][2]
History
[edit]BURU was founded by Morgan Hutchinson in 2013 after Hutchinson experienced difficulty finding clothing that was compatible with breastfeeding and early motherhood.[1][3] The name BURU is derived from pinyin and loosely translates to "to breastfeed" in Mandarin.[1][4]
The brand initially operated as a curated marketplace carrying other labels before shifting to Hutchinson's own designs. According to Fashionista, since 2019 BURU has consisted solely of Hutchinson's designs.[1]
Manufacturing and business model
[edit]BURU operates a factory in downtown Los Angeles where its design, sampling, cutting, sewing, and fulfillment take place under one roof.[1] Glossy reported that the company owns a Los Angeles "microfactory" with a team of approximately 40 employees, including sewers and pattern makers.[2]
The brand uses deadstock fabrics, vintage buttons, and upcycled trims in its domestic production.[1][4] Its small-batch model allows the company to produce limited runs and respond to demand by reissuing popular silhouettes in new fabrics or colors.[1]
Retail
[edit]BURU operates brick-and-mortar boutiques in Charleston, South Carolina; New York City; and Palm Beach, Florida.[5]
In 2024, BURU opened a permanent storefront at The Charleston Place in Charleston, South Carolina.[6]
The company later expanded its physical retail presence with boutiques on Manhattan's Upper East Side and on Worth Avenue in Palm Beach, Florida.[7][8]
Media coverage
[edit]BURU has been covered by fashion and business publications including Fashionista, Glossy, Forbes, Ethos, Charleston Magazine, and Motherly.[1][2][9][4][6][3]
References
[edit]- 1 2 3 4 5 6 7 8 Lodi, Marie (22 April 2025). "Inside Buru's Los Angeles Factory, Where Joyful Fashion Meets Responsible Production". Fashionista. Retrieved 13 June 2026.
- 1 2 3 Parisi, Danny (8 July 2024). "How owning its manufacturing drove Buru's profitable growth". Glossy. Retrieved 13 June 2026.
- 1 2 "#MotherlyMakers: Morgan Hutchinson of BURU on how motherhood changed her wardrobe—and her career". Motherly. 11 October 2021. Retrieved 13 June 2026.
- 1 2 3 Pointing, Charlotte (2 November 2024). "Morgan Hutchinson's Buru Designs Modern Low-Waste Classics for Moms and the Planet". Ethos. Retrieved 13 June 2026.
- ↑ "Locations". BURU. Retrieved 13 June 2026.
- 1 2 "Retail Buzz: "Timeless-with-a-twist" women's clothing brand Buru debuts at The Charleston Place". Charleston Magazine. September 2024. Retrieved 13 June 2026.
- ↑ "Buru Boutiques". BURU. 25 September 2024. Retrieved 13 June 2026.
- ↑ "Locations". BURU. Retrieved 13 June 2026.
- ↑ Pofeldt, Elaine (31 October 2024). "Dreaming Of A Wardrobe Refresh? A Fashion-Loving Mom Started Her Own Brand And Scaled It To 7-Figure Revenue". Forbes. Retrieved 13 June 2026.
Category:American clothing companies Category:Clothing companies established in 2013 Category:Companies based in Los Angeles Category:Women's clothing brands
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