Draft:Avik Mandal
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Avik Mandal is an Indian independent singer, songwriter, and record producer based in West Bengal, India. Avik is the founder and chief executive officer (CEO) of AXI Entertainment, an independent digital-first music record label.
Early life and education
[edit]Avik was born on November 17, 2006. Avik is currently pursuing a Bachelor of Business Administration (BBA) degree at the Swami Vivekananda Institute of Modern Science, an institution under the Maulana Abul Kalam Azad University of Technology in West Bengal.
Career
[edit]Avik began a creative career as an independent recording artist, executing technical sound design, composing music, and writing lyrics utilizing digital audio workstations like FL Studio. As a solo musical entity, Avik's upcoming independent studio work includes the project Love? Maybe!.
To establish a structured, artist-centric corporate network, Avik founded AXI Entertainment. Operating as the executive producer and principal sound designer, Avik oversees the entire A&R portfolio mapping, sonic identity, and digital streaming distribution infrastructure for the firm's catalog.
AXI Entertainment operations
[edit]AXI Entertainment operates across several structured corporate divisions to manage creative production, marketing strategy, and talent acquisition.
Corporate board and departments
[edit]The company's administrative layout consists of distinct internal teams featured on its official platform:[1]
- Marketing Department: Led by Ahmad Amaan Siddique (Marketing Lead), alongside team members Abhideep Dey, Soumya Das, and Tushar Bhakath, who execute brand amplification and community building.
- Visual & Cinematography: Managed by Rik Kauri (Lead of Videography, Photoshoots, and Cinematography) with Rahul Raj serving as production assistant.
- Video Editing & IT: Headed by Vivek Mistry, who operates as the IT Head, Video Editor, and Data Analyst.
- Human Resources: Administered by Anupam Hazarika to govern internal operations and talent relations.
Artist roster
[edit]The label manages independent music performers through specialized divisions, focusing on contemporary Indian Pop (I-Pop) layouts:
- T-Winz: A featured I-Pop vocal duo consisting of group members Maria Nicole Muti (Tadashqi) and Magtaleen Nicoline Muti (Vidashqi).
- Solo Artists: Avik acts as the primary in-house recording solo artist, lyricist, and composer for the label's individual catalogs.
Discography
[edit]Singles
[edit]- "Butterfly" (2024)[2]
- "Dreaming Of The Moon" (2023)
- "Déjà Vu" (2023)
- "Weekend Spark" (2023)
- "Beth & Rest" (2023)
References
[edit]Category:2006 births Category:Living people Category:Indian male singers Category:21st-century Indian singers Category:People from West Bengal Category:Founders of Indian record labels
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