Canadian Party Life
Canadian Party Life (CPL) is an Instagram account featuring user-submitted content about student parties at Canadian universities.[1] Founded in 2016, the CPL brand has multiple affiliated Instagram accounts (such as @ryersonupartylife and @cplgirls) that cater to specific campuses or interests.[1][2] The main CPL account had about half a million followers as of September 2020[2] and the brand billed itself as "Canada's #1 party social media" on its official website (now defunct) where it also sold merchandise.[3]
CPL and its affiliates received blame in the media for several instances of illegal and dangerous activities near university campuses. CPL was noted by the CBC as an example of a social media account promoting videos of a trend dubbed "brewfing" involving students partying on rooftops, which led to some partygoers being injured by jumping or falling from roofs.[4] The affiliate Queen's Party Life hosted videos of illegal activity surrounding Queen's University 2019 homecoming weekend, including a video of a man punching a police officer.[5] The administration of Dalhousie University directly called out Canadian Party Life for promoting a "toxic party lifestyle" in 2022, sending a memo to the student body warning students away from unsanctioned parties promoted by the brand.[6] The previous September, hundreds of Dalhousie students had participated in a street party that resulted in ten people arrested for public intoxication.[6] Despite the warning, in October 2022 an estimated 4,000 people turned out for a CPL-promoted street party that resulted in fires, assaults on police officers, and a stabbing, among other disruptive behaviors.[7] Canadian Party Life boasted about gaining 1,000 new followers following Dalhousie's memo.[7]
References
[edit]- 1 2 "Rye students explain why they send drunk videos to @ryersonupartylife". The Eyeopener. 11 March 2019. Retrieved 24 August 2026.
- 1 2 "Take a dive into the world of CPL Girls". The Fulcrum. 27 September 2020. Retrieved 24 August 2026.
- ↑ "About Us". CanadianPartyLife. 29 November 2016. Archived from the original on 28 November 2024.
- ↑ Butler, Colin (6 October 2018). "Why students jumping off roofs is 'a huge social media thing'". CBC. Retrieved 24 August 2026.
- ↑ Semple, Jonna (23 October 2019). "Instagram accounts hosts videos of dangerous, criminal activity during Queen's Homecoming". Global News. Retrieved 24 August 2026.
- 1 2 Sponagle, Jane (22 September 2022). "Dalhousie trying to deter 'toxic party lifestyle' in off-campus parties". CBC. Retrieved 24 August 2026.
- 1 2 Edwards, Danielle (4 October 2022). "Dalhousie, Canadian Party Life trade blame after large, violent street party". CBC. Retrieved 24 August 2026.